Nugg Grow Project
Nugg was in need of an International Women’s Day campaign to announce their support of women entrepreneurs in the burgeoning cannabis space. That left less than two weeks to execute. We pitched a 360 campaign rooted in the stories of cannabis’ most influential businesswomen and activists. The stories would lead to a CTA to purchase a limited-edition t-shirt with proceeds directly funding female entrepreneurs trying to break into the cannabis space. We would create content around each grant awarded to boost brand perception and create PR opportunities. The Grow Project was born. Our content included interviews with the likes of Jodie Emery, Jane West, Maya Elisabeth, and Aliza Sherman (with hand-painted portraits of each). Dozens of t-shirts were sold, printed, and shipped under our direction. Our first grant was awarded a couple weeks later to High Dining, a premiere cannabis dining experience based in Joshua Tree, CA. The campaign struck a chord and The Grow Project grew into The Nugg Foundation, a 501(c)(3) that supports legalization efforts, opioid abuse eradication, and entrepreneurial initiatives.
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