The Archive

Nugg set out to own as many first-page links as possible to reel in new leads with their blog. Rooted in the delivery of cannabis products, we wanted to target and convert searchers with interest in products, reviews, and education on how to use them. Product reviews thus became a foundation for our strategy moving forward. Badmoon Media was brought in to manage creative and production, create SOPs for consistent filming, hire on-screen talent & crew, manage post-production, and build a deployment and metric tracking strategy to monitor what was performing.

Nugg was seeing new customers fly in the door, but it hadn’t done any recent retention marketing to keep churn down. The solution was an exclusive infused brunch series where top brands and educators could come together with our best customers for a morning of cannabis talk, product sampling and breakfast. Badmoon took the lead on producing the event, from partnering with PopCultivate, a “supper club that infuses visual and culinary arts to explore creative expression”, to establishing four key sponsors, styling the event space, creating interactive activities and educational talks for guests, and overseeing content production. The event was a hit and Nugg hired an events coordinator to run with the series.

Nugg was in need of an International Women’s Day campaign to announce their support of women entrepreneurs in the burgeoning cannabis space. That left less than two weeks to execute. We pitched a 360 campaign rooted in the stories of cannabis’ most influential businesswomen and activists. The stories would lead to a CTA to purchase a limited-edition t-shirt with proceeds directly funding female entrepreneurs trying to break into the cannabis space. We would create content around each grant awarded to boost brand perception and create PR opportunities. The Grow Project was born. Our content included interviews with the likes of Jodie Emery, Jane West, Maya Elisabeth, and Aliza Sherman (with hand-painted portraits of each). Dozens of t-shirts were sold, printed, and shipped under our direction. Our first grant was awarded a couple weeks later to High Dining, a premiere cannabis dining experience based in Joshua Tree, CA. The campaign struck a chord and The Grow Project grew into The Nugg Foundation, a 501(c)(3) that supports legalization efforts, opioid abuse eradication, and entrepreneurial initiatives.

Omnilux recruited us to film an informative segment with one of their brand ambassadors, Kristyn Smith of Practise NYC. The concept consisted of a treatments session highlighting Omnilux’s Led light therapy products and was versioned for for B2B and B2C channels.

Stoned & Toned is where cannabis meets cardio. S&T has created a platform where fitness enthusiasts can use cannabis openly, not only to help them get through their workout but to help recover afterward. They deliver weekly 30-minute smoke and sweat sessions via subscription. Badmoon Media was the production partner of Stoned & Toned through their launch We were brought on as an early partner to determine shooting needs and budget, as well as a business development consultant from concept through to launch.

The Inertia and Skullcandy struck a deal to produce a three part brand awareness video series to be distributed on Inertia’s channels. Part one followed three-time world champion surfer and Skullcandy athlete Mick Fanning during his season off. We spent some time at Mick’s Goldcoast home, at the local break, and in his very own brewery operation, Balter Brewing.

GROM is an Inertia series that profiles talented up and comers. Our first installment, powered by Skullcandy, features sixteen-year-old Byron Bay native Kyuss King, who is the first member of Skullcandy’s NoLabel surf program.

The Inertia and Skullcandy teamed up to document Mark McMorris' first sessions after a devastating femur break back in February '16. We sat outside Mark's house, overlooking mellow Jindabyne, and talked recovery, skating, and his new video game.

The Inertia caught up with Soli Bailey, the first Australian to ever win the Volcom Pipe Pro – a contest that continues to be a harbinger of competitive surfing’s next crop of talent.

Ocean and Juan have spent the better part of their lives advocating for sharks and ocean conservation through the art of photography and education. Now they take brave tourists out to swim with the sharks in hopes of reversing misconceptions created by pop media.

How do you get folks to go surfing in the heart of Texas? A surf western, of course. Nland Surfpark commissioned The Inertia for a creative campaign to promote their new Austin, TX wavepool. Badmoon came in to help form the narrative of the video, filmed on location, and handled all post from narration to editing and delivery. The film, starring the iconic Leah Dawson, premiered at the 2016 Surfer Pole Awards in North Shore, Oahu, as well as The Inertia’s 6th anniversary party in Venice, CA.

The Inertia caught up with Italian Olympic surfer, Leo Fioravanti, at the Quicksilver house during the Pipe Masters.

The Inertia checked in with professional Hawaiian surfer, Zeke Lau, at the 2016 Pipe Masters.

Renowned spearfisher-woman, Kimi Werner, discusses hunting for your own food and riding great white sharks. An Inertia and Patagonia, Inc. collaboration.

Big wave surfer and conservationist, Torsten Durkan, discusses riding to save the coral reefs. An Inertia and Vivobarefoot collaboration.

Kyle is a pro surfer and environmental advocate who uses film to instigate change. The Inertia caught him in San Sebastian, Spain to discuss changing the world and the importance of doing more than just getting barreled.

Holy Meola! is a punchy portrait of (arguably) the most unique and talented brother-sister duo in the surf world today: Matt and Lily Meola. Matt has Warhol-like ingenuity when it comes to creativity and panache in aerial surfing. The first time we saw him surf, we saw something of a ping pong ball flying through the air and sticking EVERYTHING. He’s unflappable – with knees of steel. Gumby, we say! His younger sister Lily is no slouch either. With syrupy, Winehouse-esque country pipes, Lily’s on a fast track to becoming a household name. She just released a new album called They Say…, and Rolling Stone called her “one of ten country artists you need to know.” As it turns out, superstar kids don’t appear out of thin air. With love and support from their mother, Nancy, and Dad, Gary, they’ve got the brother/sister, family dynamic on lock. Outside of surfing, outside of music, it’s family first. And what a fine family to be. Meet the Meolas.

After 30 years, extraordinary architects Thom Mayne and Robin Donaldson return to a pivotal site in their careers. 2.5 years to design, 2.5 years to build, the Crawford House in Montecito, California emerged as a house of ideas and one of the world’s most widely studied pieces of residential architecture. The House takes us on an exploration of the creative process, art's impact on architecture, and reveals insights into these renowned architects' pursuit of the singular Idea.

Howard and Michele Hall have made a life of diving into the unknown in search of unique marine subjects for their IMAX films. With over four decades of marine cinematography experience, seven Emmy awards, and countless features in the likes of National Geographic, BBC Wildlife, and NOVA, the Halls are the world’s premiere underwater filmmakers. In this episode of Ocean Stories, we are taken on a visual adventure beneath the waves and into the alien world of the deep, where the Hall's capture mysterious animal behaviors seldom seen and rarely recorded. It is the story of how the Hall’s found love beneath the sea, and how they use their films as a call to action to save it.

At the age of 16, inspired by the legendary Jacque Cousteau, Greg Stone decided the ocean was where he would dedicate his life's work. He began with deep-sea treasure hunting alongside Bermuda legend, Teddy Tucker, and has since written some of the world's most important texts on marine biology. Greg has dived in nearly every corner of the world, logging over 10,000 hours, and lived beneath the sea for 30 days. Today, Greg is the Executive Vice President of Conservation International and is one of the world’s leading marine scientists. Among the important work Greg has completed is the establishment of the world’s second largest marine reserve around the Phoenix Islands of Kiribati. He has been named a hero by National Geographic for his conservation efforts and is a tireless advocate around the world on behalf of the ocean.

Wyland is a marine life artist who for 30 years has inspired children to the beauty and importance of the ocean through the power of art. Energetic, charismatic and endlessly creative, Wyland is best known for his unique contribution to public art: 100 life size whale murals found on walls and buildings around the world. Official artist of the Beijing Green Olympics, painter, sculptor, songwriter and crusader for the ocean, Wyland focuses his many talents towards helping children learn about marine life and ocean conservation. This Wyland documentary submitted for your review is the pilot for a new documentary series, Ocean Stories.

Michele is the producing brains behind the legendary underwater filmmaking duo that is Howard and Michele Hall. Featured in the likes of NOVA, National Geographic, BBC, and IMAX theatres around the world the Halls are highly regarded as the world’s quintessential marine cinematographers. From swimming with tiger sharks, to spooking giant clams and playing keep-away with Australian sea lions, the duo has had their fair share of otherworldly encounters. In this short film, Michele recounts a journey to the Sea of Cortez where the crew had an interaction with a giant Pacific manta ray that could not be considered less than an inter-species act of gratitude.

Red Bull Insider’s scoop on the famed Rampage downhill mountain bike competition. Badmoon was a lead production partner with Red Bull’s internal content team, The Red Bull Insider, for several years. Responsibilities included traveling to film, editing, and backlogging media.

Red Bull Insider’s scoop into Blood Road, the feature documentary on professional endurance mountain biker, Rebecca Rusch. Badmoon was a lead production partner with Red Bull’s internal content team, The Red Bull Insider, for several years. Responsibilities included traveling to film, editing, and backlogging media.

Red Bull Insider’s International Women’s Day scoop. Badmoon was a lead production partner with Red Bull’s internal content team, The Red Bull Insider, for several years. Responsibilities included traveling to film, editing, and backlogging media.