Nugg Product Reviews

Nugg set out to own as many first-page links as possible to reel in new leads with their blog. Rooted in the delivery of cannabis products, we wanted to target and convert searchers with interest in products, reviews, and education on how to use them. Product reviews thus became a foundation for our strategy moving forward. Badmoon Media was brought in to manage creative and production, create SOPs for consistent filming, hire on-screen talent & crew, manage post-production, and build a deployment and metric tracking strategy to monitor what was performing.