Nugg Reefer Gladness

Launch campaign for Nugg Club, a delivery-on-demand cannabis webstore. Badmoon was tasked with spearheading the era-specific Reefer Gladness photoshoot for OOH print ads. We developed and locked concepts, managed casting and crewing, dialed in three perfect shooting locations and permits, and executed the two-day shoot with our own photographers, wardrobe/makeup team, and producer. Shot on medium format digital and film.

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